This is the benefits of Mastering Google AdWords:

1. Test Products - with Google AdWords you can quickly test a product to determine if there is a demand for it. If you generate a lot of clicks, this may mean you have a winning product or issues that interesting your potential customer.

2. Generate sales leads - use Google AdWords to generate leads by offering something for free to obtain their email address. Following this, create an autoresponder series to build a relationship with the person. Through this long term relationship you can continually introduce new products to them.

3. Sell your own products or other people's products - this can produce large profits during sales your products or to sales other people's products through affiliate products (see clickbank or other affiliate banks) 

4. Branding your products or website- you could position your barnd to allot of potential customers. the potential customers (if you use adword effectivness - your name of the website will expose allot of times, and the ROI for this exposer will be part of your effective branding).

Here are some tips to get you started:

1. Do extensive keyword research first - use Wordtracker or better, keyword elit, to find the best keywords that fit the product you wish to sell. Make a list of at least 50-100 keywords or keyword phrases. Create different ads based on your most targeted keywords. Not all keywords will necessarily be profitable, however you can use them later when developing content for your web pages. (Keyword elit will help you in ADSENSE to maximized your revenues by get you good estimation of your adsense revenues per click, and will also give you the option to hit ADSENSE and adword both....) 

2. Create several ads within an ad group - an ad group consists of a group of ads you create for the keywords you have researched. Choose your most targeted keyword or keyword phrase then create at least 2 different ads so you can see which ad produces the highest click through rate.

The click through rate (CTR) is the ratio of the number of times a person clicks on your ad based on the number of times it is viewed. For example if 100 people see your ad and only one person clicks on your ad to be taken to your web site, then the CTR for that ad is 1/100, 1%.

3. Don't place too many keywords in one ad group - if your keyword phrase is "red wagons" then create an ad group of 2 ads containing this phrase. If your keyword phrase is "blue wagons" then create another ad group with 2 ads containing this phrase. All your keywords must be similar.

4. Write an attractive ad - you have a very limited space to write your ad so you need to make each word count if you want your visitors to click through to your web site or landing page. Start with a clear headline, followed by benefit, feature then web address.

5. Use strong verbs in your ad - strong verbs link directly to the five senses--touch, sight, smell, sound, and taste--and to familiar emotions. They are short and personal: "run," "fight," "love," "say."

6. Write ads that have rhythm - ads that have a flow nice flow to them effect people in a better way than ones that don't ie "simple self defense"

7. Set a daily budget - Google will recommend a specific amount to spend for each click. Don't go with their recommendation as they probably have their own self interest in mind. Start with a High daily amount than what is suggested ie 5 cents per click and keep a eye on your CTR. Ads shown at the top of the page don't necessarily produce the highest CTR. Aim for positions 6-8. Google will rotate your ads periodically so each one of them gets equal exposure.

Even google tald you that you don't have high expose and click per day DON'T give higher price per click for your first couple days, wait and look for how many clicks you get, and than if you want to increase the amount per click - do it

8. Check on your ad regularly - when you first run your ad, check on it 3-4 times per day until you have got at least 50 clicks.

9. Refine your ads - discard those ads that are not producing a high click through rate. Continue editing those ads that work or create new ones within your same ad group until you find a winner. You can do this by using different combinations of keywords or trying different headlines.

10. Track your ads - track which ads produce the most clicks. The adtracker I recommend you use is Adtrackz:

This software allows you to create a different URL for each ad and tracks how many clicks you receive each day from placing the ad. You can also use the Google tracker that's included with your AdWrords account, however it is not as powerful as Adtrackz and has much less features.

By mastering Google Adwords Ads, you can confidently expand your marketing campaign to include other PPC advertising companies ie Overture, FindWhat and also try offline advertising.