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2.3.: <Meta Keywords> Tag
Shouldn't be any longer than 268 characters ( AltaVista ).
Shouldn't be any longer than 378 characters ( searchenginewatch.com referring to Google ).
You should not use words that are not present in the body of the page.
Redundant characters will not hurt overall results, however words after the first 300 characters rarely do any
good.
Start all keywords with capital letters.( Relevant only on alphabetical listings )
Separate keywords with the ", " ( comma, space ) character combination. ( Most search engines use either character as the
separator ).
You may use phrases as well.
You should not use any word, not even within phrases more than 3 times. It is often considered as spam.
3.: Content
- The text on the page should contain the keywords right at the beginning of the page.
- Do not overuse keywords. Neither keyword should take up more than 12-24% of the entire body text. It is often considered as
spam.
- Do not use too much content right on the front page. Both loading time and redundancy of additional words used will reduce the
chance of showing up in relevant searches.
4.: HTML Code Page
- In case your website uses a language different than the default of the search engine which your target audience prefers, or
your website uses special characters unique to that language, make sure to implement the proper HTML codepage tag.
- Unicode versions of special characters ( HTML encoded characters ) are more or less impossible to look up in most search
engines.
5.: Search Engine Basics
- Search engines operate by funds as well. Funds are collected either from selling advertisement placement, selling listings, or
both. When a search engine company sells out the area above the search results as advertisement space, and displays only relevant
results based on what the users were looking for, most people will be mislead by the placement of such links, and choose them instead
of the actual results.
- Search engines that operate by funds generated by selling listings will not show your website within the results regardless of
its relevance, unless you sign up for their service.
- You may be listed for free even on fee based search engines by getting your site listed on either of the directories the
search engine company buys information from. However, such directories such as Yahoo.com and DMOZ.org are moderated based on relevance and content, thus getting listed on their websites may take some time and
efforts.
- Most search engines rank your website by relevance, which is measured by the thresold of keywords.
- Some search engines, such as Google.com as well, will sort even relevant sites by their popularity, measuring the page rank by
the actual links leading to the site. Also, the text or ALT TAG text accompanied with these links will influence the keywords the
website is shown in the listings for.
- Some search engines will consider a website more and more popular when they are clicked on the results page. These
inlude AltaVista.com .
6.: Do not overdo it, but do everything you can
- Eventhough META tags have been neglected by most major search engines, some of them still consider them when analyzing
websites. Including them in the proper manner can only help, but will never hurt your position.
- When trying to trick search engines, you try to trick their creators, who are more than prepared to deal with
this.
- Most search engines are updated at least annually to deal with the websites that found a way to deceive their systems.
Most of the websites that have ever used such tactics get blacklisted.
- In order to allow web-spiders ( analyzing programs that surf the net and categorise websites ) to inspect all of your
webpages, place a file named "robots.txt" in the root directory of your website with the following content:
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