Search Engine Optimization
Basic SEO - get free traffic
Basic SEO advice
What anyone could do for their websites
article by Googlerankings.com staff, 06.11.2004.
While this document will not guarantee top placement for you in any search engines, it will increase your chances to be included
in the relevant results. Consider the information below to be subjective advice, and advice only, which have been assembled based on both
experience and research. Please note that all search engine technologies are constantly evolving, rendering only month-old tricks to
deceive their methods useless. The only way to keep your website at a proper place of search results is - as general it sounds - providing
content that people are both interested in and are looking for.
In general, search engines have been designed by people who are skilled at gathering, storing and analyzing data, programmers,
mathematicians and other talented people with innovative ideas. However in the age when nearly anyone in the free world can access the
internet, the ratio of people used to handling raw information have rapidly decreased. In other words, most people do not think about
information the way search engine designers would.
Search engine optimization ( SEO ) is the bridge over the gap, it is to bring people with average computer skills, and the information they look
for together. It overlaps the sometimes still too mathematics-based search engine technology, and takes you a step closer to your target
audience. SEO should be about examining how people are looking up information on the web, and not how you may trick them into visiting your
website.
1.: Choosing your Keywords
- A research done by WORDTACKER , KEYWORD ELITE (COMBINED IS BETTER) or other programs, 31% of people enter 2 word phrases into search engines, 25% of all users look for 3 word combinations and only about 19% of
them try their luck with only a single word.
- Do not choose a keyword to optimize your site for that you don't have the slightest chance of ranking good with because of the
fierce competition.
- Do not choose a keyword that nobody looks for.
- Do not choose a keyword that does not relate strongly enough to your content.
- Only use generally popular keywords if you do not need targeted traffic.
- Do not use words that may get your site filtered or banned from search engines.
- Do not use images with filenames or ALT tags ( Alt attributes of IMG tag ) that may get your site filtered or banned from
search engines.
- Only use dynamic pages when the functionality demands it.
- Use lots of relevant content, well laid out into separate pages.
- For best results optimize one page for one keyword.
- Do not post half-finished sites.
2.: HTML <HEAD> Content
2.1.: <Title> Tag
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